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Hong Kong - More than You'll Bargain For

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Hong Kong - More than You'll Bargain For (circa 1975)

Printed in Hong Kong for the Hong Kong Tourist Association
Offset printing
54.5cm x 80cm
circa 1975
Grade: A-/B+, Very Good Plus. Surface creasing. Not linenbacked.
A long running campaign tag-line from the HKTA, with a double message: first emphasising Hong Kong's reputation as a shopper's paradise and somewhere that bargaining, an unfamiliar concept to many Western shoppers, was both expected and accepted; and, second the poster uses a photograph of a Chinese temple to indicate that Hong Kong offers far more than just shopping.

Ref: Bailey - 101 Hong Kong Travel Posters, p. 85